“We never wrote down our mission and vision. And after we wrote it down, it became a lot easier to make other decisions.”

“Our pre-decisions were our mission and our core values… they represent differentiators and guide strategic tactical decisions.”

“I read that you wrote down the names of 300 comedians and you made the decision that you were going to study all of them so that you could become the best.”

“I put together a really simple assessment tool… you’ll know in three minutes what pattern… then the guide steps you through beliefs, clearing exercise, vision”

“Long before it was Vogue, we had clearly documented mission, vision, and value statements, written job descriptions, written farm policies. And we lived and breathed those because we simply could not afford to have uncertainty.”