“Our pre-decisions were our mission and our core values… they represent differentiators and guide strategic tactical decisions.”

7-Figure Leap with Dustin Riechmann · Why Your Business Is Stuck (And How to Fix It) with Alex Judd

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What was described

Defined pre-decisions (mission statement and five core values) before building any product or service

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“We did the work that you would do on a business. We create a family mission statement, family values. We set up a family, like a weekly sync where we meet up every Sunday and review the calendars and talk about who's responsible for what”
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“We have core values posted all over our agency. We do training on our core values.”
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“What I found to be very helpful… really defining what you value… aligning personal values with the company values… keeps you focused on how you're going to stay motivated.”
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