“Higher rates for not terrible reasons… they’re going to cause pressure on rates… yields are higher, that increases your return”
♫
Said on Animal Spirits Podcast
“Brands that really get to the emotional reasons for a purchase are the ones that tend to have the best engagement, they have the best response rates, and ultimately they have better gross margins”
Jim Cobb · Entrepreneurs on Fire · Building Brands That Last: How Understanding Customer Psychology Creates Business Growth with Jim Cobb
Play from 4:51
4:51
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What was described
States that brands delivering emotional reasons for purchase have better response rates and higher gross margins
better response rates, better gross margins
Said nearby on the same subject
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Michael Yardney
Property Investment & Wealth Creation Australia | The Michael Yardney Podcast ·
“If we can't charge a higher rate, then why bother? It improves retention, which saves on your profit margin.”
♫
Said on The Profitable NDIS Provider
“There's a lot of reporting showing that the gross profits for serving the models are, you know, the gross margins are positive.”
GL
Garrison Lovely
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