“Once a year, you had to write down on one side of one piece of paper what you had done. And we called it the I am great report”
♫
Said on The Peterman Pod
“You say, Ben Franklin, when he found himself in a situation just like this, couldn't decide what to do. He would take a piece of paper. And then you'd take the piece of paper out. And he'd draw a line down the middle. You draw a line.”
This American Life · Talk Me Into It
Play from 37:57
37:57
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What was described
used the Ben Franklin close: had the customer list reasons to buy on one side of a paper, then handed the paper to the customer to write reasons not to buy, creating social pressure to decide
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