“Our onboarding process is literally like for as many days as it takes. Somebody tries on all the shoes and I give them to them by category. So they first start with daily trainers.”

Unit Economics · [Running Wylder] Katie Douglas

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What was described

run an onboarding process where staff let a customer try every shoe, then guide them by category (daily trainers) and suggest beginner-friendly models like Brooks Ghost or GT2000

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