“And that should be just a hair under 1%, I think is really, really strong standard. So for every 100 emails you're sending, those convert to one.”

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch · 20Sales: Inside Ramp's Sales Playbook: How to Build a $1.7BN ARR Sales Machine with Max Freeman, SVP Sales @ Ramp

Play from 22:52
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What was described

Target a meeting conversion rate of just under 1% from outbound emails

≈1% (1 meeting per 100 emails)

Said nearby on the same subject

“We've cut our outbound target list by approximately 80% because we've scored for Signal instead of blasting to a broad list of everybody.”
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“Their open rates jumped almost 40%, and sales from email campaigns doubled in just a few months.”
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