“Feed it… create the top five ICPs… then go find every single HVAC contractor… build me a marketing list”
♫
Said on The Insurance Guys Podcast
“We've cut our outbound target list by approximately 80% because we've scored for Signal instead of blasting to a broad list of everybody.”
Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth · Stop Treating Agentic Cybersecurity GTM Like a Sales Project: Kristen Twining SVP Sales @ Reco
Play from 12:53
12:53
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What was described
cut the outbound target list by roughly 80% by scoring leads for AI-relevant signals instead of blasting the full ICP list
80% reduction
Said nearby on the same subject
“Replace phone tag with three automated text messages… Only patients who haven't confirmed after that 48-hour message land on the front desk's call list. Instead of 35 blind calls, you're making three to five targeted ones.”
GC
Grant Calloway
AI for Small Business ·
“I did 250 calls, hopefully talked to the right people. You get these lead lists, and that's when you can do these kind of things.”
TF
Tim Fury
Chat With Traders ·
“I didn't do the 1200 cold calls… a seller who listed or even better was working with a broker had made concrete steps… signaled a commitment to selling.”
PD
Patrick Dunphy
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