“Your ability to identify a second vendor for those emergency purchases... those are the things that we absolutely positively can't live without”
MR
Marilyn Rivers
Public Risk Management ·
“We've seen businesses that will pay for their entire annual subscription fee with that one use case. They turn or they get another 50,000 customers to buy one more time.”
Aaron Luxmoore, Lexer · eCommerce Australia · One Customer, Three Profiles: Building a Single Customer View with Lexer (Aaron Luxmoore)
Play from 28:27
28:27
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What was described
Identify one-time buyers, analyze their purchase patterns and target them with personalized email/ads to drive a second purchase
50,000 additional customers, ROI paid for annual subscription
Said nearby on the same subject
“I went to their seminar, I checked it out... this is a website called udemy.com where you can find heaps of courses... I purchased just a few of them and read a few books.”
TC
Theodore Collette
Australian Property Investor ·
“Segregation of duties was established to establish control for purchasing vendor management, to create a database to identify key vendor details”
♫
Said on Public Risk Management
“Because of Instagram ads… we’re able to reach 2,000 people that are purchasing… immediately.”
♫
Said on The Gstaad Guy Podcast
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