“We have a tool that measures your values… 200,000 people have taken this test in the last year… 91% accuracy.”
SW
Susie Welch
BigDeal ·
eCommerce Fastlane: Shopify Growth Strategies - Where AI Efficiency Meets Human Connection · Why 9 Out of 10 A/B Tests Fail (and How Shopify Brands Pick the Ones That Win)
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
measured the win-rate of all A/B tests run on their platform
5-10% (average ~10%) of tests beat the original
“We have a tool that measures your values… 200,000 people have taken this test in the last year… 91% accuracy.”
“I wanted to test all these configurations of CockroachDB across different vertical scaling… test across all this huge matrix”
“You have to test your backups under pressure with the clock running.”
“You want to be testing like 10 to 15% of your budget, whether it's content, whether it's media, whether it's different platforms.”
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