Whitney Rowell · Unit Economics · [Miracle Mama] Whitney Rowell
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hired a former cookie company founder who scaled and exited to run operations, GNA and retail launch strategy
“We did, in the past year, launch a shelf-stable product… I knew in order to grow it, we needed a shelf stable product so that we could get into retail and scale on Amazon.”
“He's looking for a founder, partner and CEO to help him build a $200 million insurance brokerage in the next four years… he'll provide all the capital to launch and scale.”
“We have 295,000 customers in our database… those women are on a list right now currently, that we are warming up to target for our boost cookie launch.”
“I have a sort of string of fractional people... former head of sales... former CMO... former CFO... former head of customer... former CEO of Emerson... former head of R&D”
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