“I signed up for a farmer's market because my grandparents were running a farmer's market at their church, and it was $50 to get a booth.”
WR
Whitney Rowell
Unit Economics ·
Andrea Rideout · Road 2 Retail · Episode #179 Andrea Ridout- Managing partner White Rock Granola
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converted to mail order and rebuilt the website after farmer markets closed
“I signed up for a farmer's market because my grandparents were running a farmer's market at their church, and it was $50 to get a booth.”
“If I use a standard supplier... I can put in an order tonight and it will arrive tomorrow... If I want to work with a local farmer, I'm planning three weeks out”
“I had single source dependency in my business with Facebook ads … I couldn’t afford the marketing team, so I rebuilt my business to have a moat that is more self-sustainable.”
“We also sell coffee we sell handmade soaps ... we also sell them at the farmers markets ... the bundles are new ... we started doing seed bundles”
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