“Branson finds a way to keep the business in the headlines by combining two things he loves adventure and promoting his businesses … 65 foot Virgin Atlantic challenger … boat sinks … still huge publicity”

“The objective is to build genuine credibility across the wider web… contributing expertise to industry publications, obtaining relevant media coverage, generating real customer reviews, participating usefully in Reddit discussions, publishing original research, appearing in credible directories.”

“Virgin put a full page ad in Melody Maker … offering vinyl records by mail at discounts up between 10 and 15 percent purchasers mailed in cash or checks in advance so Virgin was earning thousands a week”

“He persuaded a guy who owned a shoe shop … to let Virgin use it rent-free … there were cushions, headphones, free tea … you could sit there listening to music for hours without any pressure to buy”

“We’re trying to make concrete sexy… using tier one media publications… awareness gets more adoption.”