“And then as we're going along, each step of the way, I'm going to recite back to the entrepreneur or to the management team, okay, here's what I'm hearing. Do I understand this correct? Great. Let's move on.”

“Test the explanation with someone who doesn't already know the business. Ask them to tell you what they think you're offering. Listen to the answer before correcting it. If they heard something different, that tells you where to improve.”

“I'd be looking at analyzing at least 20 to 40 up to 50, 100 businesses. I'd be looking at doing due diligence, proper due diligence, deep dive due diligence on at least 20 to 40 real businesses.”

“I ended up quitting, moving to Miami and going back into stripping because I thought, well, sales makes money. And if nothing else, I can do that job in Miami until I figure out what I want to do. And I ended up doing it for six years before I got into a corporate position with a major fitness franchise.”

“If you test it before the 15th, build one brand kit… make 25 images across three formats, score every one, and count your correction time against what you do now.”