“Test the explanation with someone who doesn't already know the business. Ask them to tell you what they think you're offering. Listen to the answer before correcting it. If they heard something different, that tells you where to improve.”
Paul Alex · The Level Up Podcast w/ Paul Alex · Your Offer Makes Sense to You. Does It Make Sense to Them?
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1:39
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What was described
Test the explanation with someone who doesn't already know the business and ask them to tell you what they think you're offering
Said nearby on the same subject
“What I mean by battle testing it is that you're giving it certain scenarios that you know, that someone would be using the tool for, and you test them to see, okay, is the output reliable? Is it citing things appropriately”
“I’ll ask them, you know, tell me, you know, what, what part of the business drives the most revenue? What, what business unit, you know, drives the most revenue? What product line? What's the fastest growing part of the business, right?”
“On average, if you reach out to someone you used to know and you seek their professional advice, you actually get better information from them than if you contact somebody you're already currently in touch with because your dormant ties have been traveling in different circles.”
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Said on Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast