“If you're one of the next five callers that call 801-210-5500, we will get you your very own complimentary, no strings attached, no cost, no obligation, retirement money map”

“Our clients get this completely complimentary, but for the next five listeners, they call 801-210-5500 ... we will give you your very own complimentary retirement money map”

“The three things that must happen on a B2B phone call is when you call someone, you state your name and title. Number two, you communicate your company name and what your company does. And number three, you state the purpose of your phone call and whom do you want to speak.”

“They had only one phone line so to give the illusion that they were this big publishing house Branson would disguise his voice when people called and transfer callers between fictional departments”

“…when you're calling to confirm the bank details, you actually made the phone call out to a number that you know, not the number that's on the email…”