“I would not say earned media to a prospect or to an existing client of mine unless I explain to them what that actually means.”
Jen Burson · Pitching Powerhouse · Why Your Clients Don’t Care About Your Biggest Wins
Play from 8:59
8:59
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
replace the term "earned media" with plain language like "press features, media features, podcast interviews" when speaking to prospects or clients
Said nearby on the same subject
“You really need to have FAQs on there. And put very plain language answers to client questions that you routinely get because AI is looking for this.”
BP
Bobby Palmer
The Lawyer Millionaire® Podcast: Business & Financial Planning for Law Firm Owners ·
“We have one protocol. That's the Marmot protocol. We have five implementations in independent languages ... and then we have, I don't know, 10 plus different clients that by now speak the Marmot protocol”