“The $60 million paragraph that was added to advertisements that I ran that added $60 million in sales”
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Said on Entrepreneurs on Fire
Matt Strauss · Decoder with Nilay Patel · Why Peacock is making a huge bet on YouTube
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collapsed separate programming, marketing, product, technology, research, and advertising teams into single unified teams across broadcast and streaming
“The $60 million paragraph that was added to advertisements that I ran that added $60 million in sales”
“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
“He oversaw the development of new menu items, redesigned the kitchens and worked with their marketing and social media teams to come up with a unified brand for the chain. By 2017, Arby's was doing $3.7 billion in sales.”
“I use Google LSA, local service ads, for advertising. We are a pretty highly rated company in Lexington.”
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