“Mike and Eric had already made up a couple bottles of our recipe, and we're ready for a taste test”
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Said on This American Life
Ryan Thompson · The Foundr Podcast with Nathan Chan · 716: Ryan Spent 13 Years Without a Single Breakout Moment - Then Doubled His Whiskey Brand In 6 Months
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opened a tasting room in Vail Village and used bar-side customer feedback to instantly tweak recipes and product experience
“Mike and Eric had already made up a couple bottles of our recipe, and we're ready for a taste test”
“We’re not training our models … we’re using customer feedback to make our systems better.”
“Our customers… let us know about it… I want all the feedback… This is a 24-7 job for me”
“We had small techniques, like even opening your palms on your lap, like, opens your body language to better receive feedback.”
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