“We have IACUC protocols… the very first gene edited organism created… was deregulated by the USDA this week. It's the American chestnut tree.”
DS
Dr. Beth Shapiro
Huberman Lab ·
Damian Primis · Unit Economics · [Primis Imports] Damian Primis
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create a new label (charcoal alpaca under an olive tree) to differentiate Peruvian oil
“We have IACUC protocols… the very first gene edited organism created… was deregulated by the USDA this week. It's the American chestnut tree.”
“Design is the new code. It's the layer above. You have to make it so that your design is differentiated”
“We used AI to interview us to create our own brand positioning statement because you can't see the label from inside the box.”
“We literally go into their facility… and we look for differentiation… we discover it. We’re not creators of the differentiation.”
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