“Here's the exact template I use... hi, [first name]... I really appreciate your interest... we focus on clients who fit a certain profile... Since you don't quite fit into that profile right now, we wouldn't be the best fit... you either make a referral... or wish them the best of luck.”
“He decided to retire from competition math. He figured that after receiving a perfect score, he could only blemish his record with further participation.”
“Saying no to the wrong clients is how you end up saying yes to the right ones. Every single hour you spend accommodating someone who shouldn't be your client is an hour you're not spending on someone who should be.”