“Countdown timers are a massive big deal… look into the Deal Ends badges”

“Add a countdown timer at the top because that’s what creates the urgency… send an e-mail and text of how many days left until the drawing.”

“We do some ads, it's just the ad read, that's fine. But many of our partnerships are what we call 360 deals, meaning the podcast ad buy is just one portion of a larger deal, more like an ambassador deal.”

“If you look at some of the larger, I would say more sophisticated pension plans, particularly those in Canada, they may have an allocation up to 20% to infrastructure, where we typically in Australia would probably target more like five.”

“I would put this Google review stuff… I do like this little badge… show an obvious stat, which is like, last year, zero falls.”