Profiles in Risk · Brian Graff, CEO & Founder at Vibe Insurance - PIR Ep. 873
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sell appointment leads on a per-lead basis, charging only when the decision-maker is on the call and refunding otherwise
$150 per appointment
“Cheap leads really masked a lot of the deficiencies… you could spend $2,000-$3,000 a month, get $50 appointments, and you would close maybe one in four… that masked, you didn’t have anything with speed to lead, appointment setting, follow up…”
“We had about six or seven agents working at a time… we would get a lead on Facebook and our agents were converting sometimes $80 appointments… $80 to $150 per booked appointment.”
“We used Instinct to see that she was getting charged by Adobe ... we wrote them a letter and they ended up refunding us.”
“I did 250 calls, hopefully talked to the right people. You get these lead lists, and that's when you can do these kind of things.”
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