Claire Murphy · The Solo Bureau · Saturday Special: The Longest EVER!! Celebrating 100 Episodes
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Monetise the podcast by selling ad slots after reaching 100 episodes, using Acast as the ad platform
“How I use these podcast episodes is when I reach out to people and call them, either for myself or for a client, I send them the podcast link.”
“We do some ads, it's just the ad read, that's fine. But many of our partnerships are what we call 360 deals, meaning the podcast ad buy is just one portion of a larger deal, more like an ambassador deal.”
“We also through our platform, aggregate and distribute podcasts onto a lot of the other podcasting platforms… using open standards”
“Because of Instagram ads… we’re able to reach 2,000 people that are purchasing… immediately.”
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