“We live in a family business bubble and a lot of family businesses do. And they think their problems are the exact opposite of everybody else's. Well, that's corporate. Well, that's a startup. We're a family business. We're different. And working with the Schwan team, you realize that, yeah, we're unique, but it's all in the same vein, right?”

“Within our marketing strategy, we put budget aside specifically to activate in this unique space and places that is not just traditional marketing to families, but speaks directly to adults as the consumer.”

“I created my own family currency. It's just some paper notes in small denominations that my kids can count. We have jars. So they have their spend jar, their saving jar, and we also have our family jar...”

“We did the work that you would do on a business. We create a family mission statement, family values. We set up a family, like a weekly sync where we meet up every Sunday and review the calendars and talk about who's responsible for what”

“I've actually created a free holiday checklist printable for you. It covers a lot of the basic things that most families will do during the holiday season.”