“So let Claude make some suggestions. And you could say, hey, create an email journey or create a few email one-off campaigns that I could send people like this gentleman whose email we have”

“For example, mystery shoppers, people on the database who are fake email addresses that if that email address gets emailed, then someone's hacked the database.”

“Having a separate email address, or if you want to keep the same email address, but have a separate folder in your email for those things to, or a digital or a folder on your computer somewhere to keep those receipts and those benefits documents”

“Add a countdown timer at the top because that’s what creates the urgency… send an e-mail and text of how many days left until the drawing.”

“Looking at the email address it came from, is that the actual email address, or is that someone's name masked with a whole bunch of digits after it? You can kind of pick out a funky email, especially if you're getting it from some sort of legit supplier.”