“I'd rather take $50,000 and hire a new person who does just influencers for me… more long term investment”

The Watson Weekly: eCommerce Strategy & News · A Mattress Brand Grew 68% in July While the Category Shrank

Play from 15:41
15:41

Audio streams from the publisher’s own feed. Verbatim does not host or copy it.

What was described

Refused to pay for top-list placements; instead spent $50,000 to hire an influencer manager

$50,000

Said nearby on the same subject

“He hired a private service... don't let them pay you under any circumstances. He did it for $4,000, which was the best money you ever spent.”
♫
Said on Tony Robbins Podcast Daily
Why it worked $4,000 (cost to him, equivalent to $40,000 today) Share this moment
“We did a study with my lab of 25,000 hiring managers… they said the top three values are achievement, work-centrism, scope.”
SW
Susie Welch
BigDeal ·
Data play 25,000 managers; top values: achievement, work-centrism, scope Share this moment
“We raised money from influencers and we also gave them equity and in fact, paid them to promote in equity instead of cash”
TM
Thrive Market Nick Green
How I Built This with Guy Raz ·
Why it worked Share this moment
“He created Good Influence. It's a for-profit company that connects paying candidates with influencers who can promote them.”
♫
Said on WSJ What’s News
Business model Share this moment

Moments like this, every Monday

The strongest new moments on your topics, in the speakers' own words. Free for three topics.

No card. No password. One-click unsubscribe.

Track a competitor?

Pro watches up to 25 names or phrases and emails you the morning after they are said.

See Pro, $29 a month

Verbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.