Lyft Ads, Shane Dwyer · The Big Impression · Lyft Ads' Shane Dwyer on turning Xfinity’s Super Bowl spot into an omnichannel brand experience
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wrapped SUVs with Sephora bags as mobile brand placements
“The experiential wrapping of the vehicle, swarming of specific events, you know, going to the tailgate and having brand ambassadors you know, hand out, stuffed T-Rexes to people walking by”
“You're going to label them bag A, bag B, bag C... balloon A is going to contain the marble... balloon B is going to contain the water... balloon C ... will have air”
“We need roughly like 100 grams of old and of the new leaf you need a one bag for new leaf one bag for old leaf so two bags per sampling area”
“The bag was, I think, around 73. And now we're up to 79 for that bag.”
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