Lyft Ads · The Big Impression · Lyft Ads' Shane Dwyer on turning Xfinity’s Super Bowl spot into an omnichannel brand experience
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wrapped SUVs with Jurassic Park graphics and deployed them to events, swarming the locations and handing out stuffed T-Rexes via brand ambassadors
“We wrapped all these, uh, all these SUVs with the Sephora sort of bag. So the brand looked like, you know, a car, we put the car, we put the bag on top of the cars.”
“Jensen's response was to release a new software platform that would let users take his Nvidia graphic cards and just deploy them however they wanted - the platform was called CUDA.”
“What I could get better at is having an idea for an event and then getting a brand to just cover the cost of the event.”
“We would hand out 5000 gels at the door Ella would make three or four reels a day at the event”
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