The Think Media Podcast · 557: 19 Years on YouTube, $37 Million, and My 5 Biggest Regrets
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Created and uses an "Opportunity Evaluator" checklist (TERMS: Time, Energy, Resources, Money, Sanity) to decide on brand deals and collaborations
“How much money, time, relationships do we already have? Kind of do an audit of your existing resources. And then what additional money, energy, people, resources do I need to be able to tap into to build this vision that I have?”
“We did, I think in about four months, we did 70 collaborations and activations with other brands… we were doing stuff with Westpac”
“We used AI to interview us to create our own brand positioning statement because you can't see the label from inside the box.”
“Document and don’t create… people spend a lot of money, time, and effort to miss 99% of the time.”
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