“Document and don’t create… people spend a lot of money, time, and effort to miss 99% of the time.”

Gary Vee · The GaryVee Audio Experience · The #1 Opportunity Nobody's Taking Seriously (Live Shopping)

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10:11

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What was described

Advocates “document, don’t create” as a content strategy, arguing that documenting everyday work beats over-produced content

Said nearby on the same subject

“If you limit your area of documents, if you limit your area of content, I think you can also work with the licenses that you get right now”
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“We started doing this work called Retention as a Service, which was documenting what people are doing today and then creating training and development plans”
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“Run three or four of those a year, you could take that content, repurpose it into blog content, drip email content, PDF report contents, video content, podcast content”
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