“If you limit your area of documents, if you limit your area of content, I think you can also work with the licenses that you get right now”
SZ
Stefan Zima
The AI in Business Podcast ·
Gary Vee · The GaryVee Audio Experience · The #1 Opportunity Nobody's Taking Seriously (Live Shopping)
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Advocates “document, don’t create” as a content strategy, arguing that documenting everyday work beats over-produced content
“If you limit your area of documents, if you limit your area of content, I think you can also work with the licenses that you get right now”
“Open up a Word document and write title here… header here, footer here… before I knew it, I had six pages done even though I didn't have content”
“We started doing this work called Retention as a Service, which was documenting what people are doing today and then creating training and development plans”
“Run three or four of those a year, you could take that content, repurpose it into blog content, drip email content, PDF report contents, video content, podcast content”
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