“We use tools… content that can really speak to individuals at different stages… stay visible… the key is to keep your product, your brand in front of the right people for the long haul.”

Brick Marketing Live Podcast: AI, SEO, Content Marketing, Social Media, PPC & More! · Brick Marketing Live Podcast About Digital Marketing - 10/15/26

Play from 1:12:05
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What was described

Create and distribute content tailored to each stage of the B2B buying cycle (discovery, consideration, planning, implementation) to stay visible

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“Once we harmonized the product hierarchy and we built an end-to-end workflow from when that product gets created in R&D, all the way through when it gets set up for distribution or manufacturing, that workflow allowed us to have visibility to those relationships by location and down to our consuming systems.”
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“My goal wasn't to get more visible in the US. It was very specifically to speak on a stage in the US this year.”
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