“You can ask certain questions to a digital twin… to help you tailor your content in a way that you can actually afford”
CM
Caitlin Millican-Floor
Found in AI: AI Search Visibility, SEO, & GEO ·
Brick Marketing Live Podcast: AI, SEO, Content Marketing, Social Media, PPC & More! · Brick Marketing Live Podcast About Digital Marketing - 10/15/26
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Create and distribute content tailored to each stage of the B2B buying cycle (discovery, consideration, planning, implementation) to stay visible
“You can ask certain questions to a digital twin… to help you tailor your content in a way that you can actually afford”
“Once we harmonized the product hierarchy and we built an end-to-end workflow from when that product gets created in R&D, all the way through when it gets set up for distribution or manufacturing, that workflow allowed us to have visibility to those relationships by location and down to our consuming systems.”
“My goal wasn't to get more visible in the US. It was very specifically to speak on a stage in the US this year.”
“Autonomy has to be earned in stages ... human will stay in the loop, but the AI will also earn its ROI once you know where you can trust it”
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