Noel Ruiz · The Seed Farmer Podcast · Ep.90 Cultivating Perennial Seed in a Wild Garden - Noel Ruiz, Homestead Culture
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launched a retail seed catalog under the brand Homestay Culture in January
“I ended up writing quite lengthy seed descriptions in our catalog. And I think it kind of works because we work with things that are less common, like perennials are less common to see in seed catalogs.”
“If you make it to Selfridges, it's like a huge stamp of you've made it, you're culturally relevant. A retailer like Selfridges will set the stage for other retailers.”
“I’m doing soft launches… going into key markets… Dallas, Austin, New York, and I’m going to do California… launching them nationally in January.”
“So then in January is when I launched my podcast and kind of launched my Instagram and you know, kind of the rest is, the rest is history.”
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