“If you make it to Selfridges, it's like a huge stamp of you've made it, you're culturally relevant. A retailer like Selfridges will set the stage for other retailers.”

The Gstaad Guy Podcast · Sporty & Rich Founder & CEO: Emily Oberg - Originality, Nostalgia, & the Real Dream

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What was described

leveraged placement in Selfridges to signal cultural relevance and attract other retailers

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