“We took the exact opposite approach… put great fights on free TV again, let the younger people become fans… and have a limited number of fights on pay-per-view.”
♫
Said on Tony Robbins Podcast Daily
Understood: The Big Bet · E1: Who Wants to be a Millionaire?
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Designed a study comparing TV viewership of 500 fantasy/betting fans vs 500 non-betting fans over a football season
500 fans in each group; non-betters watched 15.8-15.9 games/year, bettors watched ~36 games/year; bettors watched 50-60% more minutes per game
“We took the exact opposite approach… put great fights on free TV again, let the younger people become fans… and have a limited number of fights on pay-per-view.”
“Private equity as a whole outperformed the S&P 500 by over five percentage points annually… 14.28% a year vs 9.2%”
“In August 2018, six months after Brown took over as CEO, Buffalo Wild Wings rolls out a special $5 menu for football season. The items include cheeseburgers and bratwurst, encouraging customers to buy those items over chicken wings.”
“I could buy these headphones, or I could just put that $500 into the share market. And by doing that ... the $500 has compounded so much more over time”
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