“When you actually frame it as a value per, when there's an economic time period where people are kind of really watching their budget, we see that perform exponentially better than just saying, you know, 20% off or free trial or whatever”

“Virgin put a full page ad in Melody Maker … offering vinyl records by mail at discounts up between 10 and 15 percent purchasers mailed in cash or checks in advance so Virgin was earning thousands a week”

“It was just giving them a discount, and then if they do a case study for you. That's how it was sort of framed. And yeah, that's worked.”

“The cost of acquisition for a customer has gone down as much as 50% to 95% … we’re doubling our ad spend”

“Create a 60 second vertical promo for everyday AI. The ad angle, people who, people don't need more AI tools. Oh, zoomed into my text there. People don't need more AI tools. They need to know what to do with them. Style, fast, bold, business focus.”