“We've got roughly about 200 different brands in our marketplace and that's continuing to grow.”
HL
Heather Lane Ulta Beauty
The Chain Podcast ·
Ecommerce Braintrust · Inside Amazon Accelerate & Unboxed: Key Announcements and Industry Takeaways - Episode 444
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offer a “global from day one” program that lets Amazon act as the seller of record in new marketplaces for brands
“We've got roughly about 200 different brands in our marketplace and that's continuing to grow.”
“We do a very thorough vetting process with our brands of who can kind of come into the marketplace”
“We aim at brands that are doing at least 300,000 a month outside of Amazon. So the idea is if they're doing 5 million a year outside of Amazon, we are going to replicate that but on Amazon.”
“Off-boarding is just as important as onboarding… we have to have offboarding… you let go of the wrong person… you don’t take them out of absolutely every single program”
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