“We combine our partnership with Grass-Fed Culture, which is a Michelin Star culinary group... they developed the entire culinary program based on the standards we've created.”

“We developed something we call the Wilder Standard. It's basically a vetting process that evaluates every single product that we sell... built by independent experts.”

“One or two or three displays in an array. And using our technology, our software partners can take over that entire framework and create a video that runs across the canvas, which, of course, can be programmed when a car rolls up. That will switch back over to a menu board so that they're not confused with how to order.”

“We started a school program ... it's $99 a month ... everyone that joins the group has full access to Josh Gotcha ... we try to help people develop an organic presence”

“The menu development process typically begins with the marketing team... then goes to Shake Shack's Innovation Kitchen... internal focus groups and surveys... real restaurant right above its test kitchen.”