“I take screenshots of requests, give them to Claude, and it fixes them.”
SR
Stephen Robles
The Vergecast ·
Devin Kunysz · The CPG Guys · Salesforce's Devin Kunysz: CRM-Driven Consumer Goods Growth
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
Uses a blueprint of fixing 3-5 “suck” processes (e.g., sample requests) as a change-management approach for CPG CRM adoption
“I take screenshots of requests, give them to Claude, and it fixes them.”
“Enes kept his mic and his camera fixed on them… he took his mic out, approached one of the family members…”
“We have this kind of like Thompson sampling level approach where we come up with an optimization function… we think that's part of it is that was like a really good starting point”
“Once we started like our new CRM, we didn't need to do that… it was a duplicate process and it was taking up more time than what it was worth.”
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