“You pick three to five processes that suck and you fix those… I always start with sample requests as an example.”

Devin Kunysz · The CPG Guys · Salesforce's Devin Kunysz: CRM-Driven Consumer Goods Growth

Play from 14:17
14:17

Audio streams from the publisher’s own feed. Verbatim does not host or copy it.

What was described

Uses a blueprint of fixing 3-5 “suck” processes (e.g., sample requests) as a change-management approach for CPG CRM adoption

Said nearby on the same subject

“I take screenshots of requests, give them to Claude, and it fixes them.”
SR
Stephen Robles
The Vergecast ·
Data play Share this moment
“Enes kept his mic and his camera fixed on them… he took his mic out, approached one of the family members…”
EB
Enes Baba
Throughline ·
How they work Share this moment
“We have this kind of like Thompson sampling level approach where we come up with an optimization function… we think that's part of it is that was like a really good starting point”
IQ
Ian Quigley Leash Bio
Latent Space: The AI Engineer Podcast ·
Why it worked Share this moment
“Once we started like our new CRM, we didn't need to do that… it was a duplicate process and it was taking up more time than what it was worth.”
♫
Said on Think Like an Owner
How they work Share this moment

Moments like this, every Monday

The strongest new moments on your topics, in the speakers' own words. Free for three topics.

No card. No password. One-click unsubscribe.

Track a competitor?

Pro watches up to 25 names or phrases and emails you the morning after they are said.

See Pro, $29 a month

Verbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.