Mike Coleman · PwC's accounting podcast · Software costs and revenue recognition in the age of AI
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Determine whether a reseller is a customer (principal) or a sales agent by checking if the reseller gains control of the SaaS and integrates it into its own offering.
“We think there's an opportunity to build our own platform as whether it's a standalone SaaS tool that we sell, or something we only give access to people inside our community”
“Full Circle Group was to be able to compare offerings and reduce the opacity between different providers…determine whether you're buying too much or too little.”
“IT cannot own the outcome and cannot own the processes... micro-composite of groups... AI champions within marketing, sales, customer success”
“We were already integrated into their entire sales team… they wanted to try before they bought.”
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