“They rack up so many subscribers on Prime Day. Like, literally tens of thousands of subscribers.”

Operators · Amazon Playbook: 5 Things DTC Brands Must Get Right to Scale Profitably

Play from 58:22
58:22

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What was described

use Prime Day to acquire new subscribers for their consumable product

tens of thousands of subscribers

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“Priming… I create a state for it… most of you know probably the principle of priming… it influences decisions”
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