“Interview the principal of the high school ... that content’s gonna show much more than a listing”

The GaryVee Audio Experience · How to Win in the New Era of Social Media

Play from 59:09
59:09

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What was described

Interviewed local high-school principals (and other town figures) and posted the videos to become the “mayor” of the town

Said nearby on the same subject

“I used ChatGPT in a temporary chat, so nothing from my own history could skew the answers. And I asked two kinds of questions. First, what do you know about a business, by name, in its town? Second, for every trade and town in the test, who's the best roofer or plumber or electrician in that town?”
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Contrarian take Share this moment
“They convinced the Sundance programmers to schedule their premiere on the first Friday night of the festival in the biggest, grandest theater in town.”
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Said on Planet Money
Growth tactic Share this moment

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