“They entered into a JV, a 50-50 JV with Tucker Carlson to launch the ALF brand, which is probably the fastest growing consumer product in the United States today”
♫
Said on Yet Another Value Podcast
“They decided to launch it as a separate brand… it pushes against that desire to always be expanding and going wider in who you’re for”
Operators · How to Position Your Brand & Products: 5 Ways to Win Against “Better”
Play from 39:18
39:18
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What was described
launched consumable products (Electrolytes, Oath) under separate brand names instead of under the existing drinkware brand
Said nearby on the same subject
“We have a 24-hour stream on the weekends. We're working to have that seven days a week so that it's one 24-hour stream under the same brand.”
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Said on ACE Your TikTok Shop
“Under promise over deliver of our launch is what really made it take off… I can't think of a launch in AI that has been under promise over deliver since chat GPT”
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Said on The MAD Podcast: How AI Gets Built - with Matt Turck
“I’ve never once seen a consumer say, ‘we want a hundred emails from that brand’… why are we using this technology to do more instead of improve what we have”
AG
Ashley Gross
Punk CX: Customer Experience Insights with Adrian Swinscoe ·
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