“We would drive down to Los Angeles and bring up the film prints ourselves... it saved us, you know, upwards of probably $150 a week on shipping”
TL
Tim and Carrie League
How I Built This with Guy Raz ·
“They decided that the best strategy… keep that information a secret… Napoleon Dynamite was shot for around $200,000. They sold it for about $5 million… It grossed $44 million… DVD sales… $170 million.”
Planet Money · Anatomy of a movie market
Play from 9:56
9:56
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What was described
Intentionally kept the existence of a low-budget film secret and let organic word-of-mouth drive interest
budget $200,000; sold for $5 million; theatrical gross $44 million; DVD revenue $170 million
Said nearby on the same subject
“I started by punching it on the body… I kept punching on the snout… eventually it just let me go”
LS
Leah Stewart
Straight Talk with Mark Bouris ·
“And then I had to hire someone to pick up USB drives with the filmed video. It was like drug deals of data.”
♫
Said on The Prof G Pod with Scott Galloway
“This tool will help you drive commercial sales… it tells you what to look for, where the gaps exist, what coverages should you be offering.”
♫
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