“Twitter's complained and within hours Elon Musk paused the change until further consideration, which is the fastest I've ever seen a social media company respond to user feedback.”

“After every guest lecture I gave out feedback forms and I said, "Tell me what you'd like to see repeated, and more importantly, what I should change.”

“Changing points for a target category works instantly; units start hunting that category within one hour.”

“‘...within 24 hours, she started to improve… screaming went from 16 hours a day to about 8 hours.’”

“We've had to pause our distributions before… it's more important to keep the deal moving than to run out of money after you've passed the money out.”