“Klaviyo is the AI-first B2C CRM… you’re not stitching together 5 different systems… your segments update automatically”
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“They basically looked at operational efficiencies and they used the AI to improve the communication between the engineers with the customers, improve the CRM. Already after one year of ownership, the business is profitable and revenue is growing”
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Play from 31:51
31:51
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What was described
implemented AI to improve communication between engineers and customers and upgraded the CRM system
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“If you can keep an accurate, informative customer list that you can act upon, that's a very powerful thing. Whether it's a CRM system, or whether it's just manually, you're putting these customers into a spreadsheet and keeping it up to date”
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“They have been exploring computable phenotypes, the use of AI for how they can improve the system.”
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