“Our first location…50 % of capacity tech employees…50 % of Gen Z/Alpha don’t want four-year college…75-year-old former gemologist…”

Tristan Walker · Equity · After selling to P&G and Lululemon, these founders are building for life beyond the screen

Play from 16:11
16:11

Audio streams from the publisher’s own feed. Verbatim does not host or copy it.

What was described

Segments Heirloom’s students into three tiers - career-changers (tech employees), Gen-Z/Alpha looking for trade schools, and hobbyist/retiree artisans - and tailors outreach to each

50% of capacity tech employees; 50% of Gen Z/Alpha want trade schools; 75-year-old former gemologist as hobbyist

Said nearby on the same subject

“When we did Benford's law once for each school… we had two or three schools… their data was nowhere close to Benford's law”
DM
Daniel McCarville
The Audit Podcast ·
Why it worked Share this moment
“We stopped doing a lot of mid-tier outreach and link building for a long time.”
♫
Said on The SEO Podcast: Page 2 Podcast
Business model Share this moment
“Most of them have some sort of scholarship tier… student rate will be like $200. You probably don't even have to be a student.”
CJ
Courtney Johnson
Built in Public ·
Growth tactic $200 typical student rate Share this moment
“On Fridays, it's like tech context, tech impact Fridays. Students work in pairs or groups to analyze something. Then they come and tell their peers.”
♫
Said on The Tech Policy Press Podcast
How they work Share this moment

Moments like this, every Monday

The strongest new moments on your topics, in the speakers' own words. Free for three topics.

No card. No password. One-click unsubscribe.

Track a competitor?

Pro watches up to 25 names or phrases and emails you the morning after they are said.

See Pro, $29 a month

Verbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.