“When we did Benford's law once for each school… we had two or three schools… their data was nowhere close to Benford's law”
“Our first location…50 % of capacity tech employees…50 % of Gen Z/Alpha don’t want four-year college…75-year-old former gemologist…”
Tristan Walker · Equity · After selling to P&G and Lululemon, these founders are building for life beyond the screen
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What was described
Segments Heirloom’s students into three tiers - career-changers (tech employees), Gen-Z/Alpha looking for trade schools, and hobbyist/retiree artisans - and tailors outreach to each
50% of capacity tech employees; 50% of Gen Z/Alpha want trade schools; 75-year-old former gemologist as hobbyist
Said nearby on the same subject
“We stopped doing a lot of mid-tier outreach and link building for a long time.”
“Most of them have some sort of scholarship tier… student rate will be like $200. You probably don't even have to be a student.”
“On Fridays, it's like tech context, tech impact Fridays. Students work in pairs or groups to analyze something. Then they come and tell their peers.”
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