“We convinced the Swiss… worked intensively on a brand transformation… influencers, social media, content creators… took about 18 months.”
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Nespresso Australia & New Zealand
15 Minutes with the Boss ·
Channels with Peter Kafka · How to Run a Political Campaign in the TikTok Era (And How Not To)
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created a dedicated creator staff in 2020 to work with influencers and creators for campaign messaging
“We convinced the Swiss… worked intensively on a brand transformation… influencers, social media, content creators… took about 18 months.”
“We allege that honey interjected itself to prevent creators from receiving the affiliate commissions that we think that creators are entitled to”
“‘A creator actually is multiple parts of the value chain… strategic agency, production, distribution… you get a relationship immediately with those creators.’”
“Don’t be stupid. Go to work for Google… The greatest wealth creator in history is the US corporation.”
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