“So you have to with your opening line, surprise Broca. ... I'm thinking about how am I going to get beyond this filter that they have”

Jon Acuff · The Think Media Podcast · 556: How to Instantly Be Better on Camera (7 Tips)

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4:32

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What was described

Start every speech, video, or book with a "lean-in line" that surprises the audience's Broca filter

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