“Amazon is pulling in these external platforms into Seller Central. Coalescing a lot of these channels into single interfaces.”

Ecommerce Braintrust · Inside Amazon Accelerate & Unboxed: Key Announcements and Industry Takeaways - Episode 444

Play from 15:29
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What was described

integrate external platforms (Shopify, eBay, TikTok, Walmart) into Amazon Seller Central to co-alesce listings, orders and inventory in a single interface

Said nearby on the same subject

“Amazon's about 60% of our business and our Shopify site is about 35 and the rest is central market and then partnerships.”
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“We had metrics of ... the badges that we got. We were the Amazon's choice. We were Walmart's choice.”
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