How I Built This with Guy Raz · Sweet Loren’s: Loren Castle. How A Recipe Makeover Built a National Cookie Brand
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recruited a COO, offering equity instead of a high salary to manage factory, logistics, and ingredient buying
“We recruited the team that managed a mass, a much larger business. A bit like bringing in an asset manager who was managing $100 billion to go manage a billion dollar portfolio.”
“They offered us a full, so they offered to match our consulting salaries plus a 50, 50 on rev split”
“We raised money from influencers and we also gave them equity and in fact, paid them to promote in equity instead of cash”
“I figured, you know what? Let me help broker this meeting. Let me help broker the meeting between what we call the rebels, the COO, who wants to overthrow the HOA group, and the HOA group manager, who does not want to meet.”
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